SRC / Brand Portal

One identity. Clear names.

The manifesto defines our judgment; this portal defines how to communicate it.

Read manifesto

Logos, colors and typography

SRC symbol

Preserve the proportions of the SRC symbol. Do not add effects, distort it or use divisional marks to represent the whole corporation.

Download SVG symbol
#050505#F3F0E8#D62839

Web typography: sans serif for reading and monospace for record numbers and metadata. Keep legibility, contrast and hierarchy ahead of decoration.

Voice

Human, direct, curious and precise. Speak about what has been built, acknowledge limits and explain the next step. Avoid empty solemnity and unverified capability promises.

Names and abbreviations

First mention: Sueños Rotos Corporation and each division’s full name. Afterward, SRC or the abbreviation may be used. “Sueños Rotos” is a narrative form; it does not replace the legal name in legal documents.

Naming conventions

SRC → Functional group → Division. Every project, initiative, product and system has its own type and owner. District Zero is an events initiative of Blackout at 27:00 Studios.

Do / Do not

Do

Corvus Aeternum, an interdivisional project by BlackSignal Labs × Corvus Publishing Bureau, is in development.

Do not

“Corvus is an umbrella division”; “eight operating divisions”; “available products” without confirmed inventory.

The Corvus Family

NameTypeResponsible
Corvus Publishing BureauDivisionSueños Rotos Corporation
Corvus AeternumPlatform / projectBlackSignal Labs × Corvus Publishing Bureau
Corvus ManuscriptProduct / systemTo be determined within the ecosystem
Corvus ArchiveProduct / systemCorvus Publishing Bureau / BlackSignal Labs
Corvus Coffee & BarPhysical conceptNightglass

ES / EN dictionary

SpanishEnglish
LaunchDrop
ProjectProject
DivisionDivision
Open CallOpen Call
ArchiveArchive
RegistryRegistry
Object PassportObject Passport
IncubationIncubation
OperationalOperational
PreviewPreview