← Divisions / SRCorp03 / BEAUTY AFTER DESTRUCTION

Broken Dreams Apparel

FROM RUINS, WE BECOME.

Transformation, identity and conceptual fashion. What we were becomes a new way of inhabiting the world.

SRC-DIV-0001 / OperationalProvisional editorial image · From Ruins in development · Sales are not open↓
A story of your ownIntentional designMemory that lasts

FIRST COLLECTION / EDITION 001

Begin again. With what remains.

IN DEVELOPMENT

The first collection takes shape around one idea: rebuilding is also a way of creating.

Pieces, materials, prices and release date are awaiting confirmation. Sales are not open yet.

Consultar el registro del proyecto ↗

DIVISION / WHAT IT IS

A garment. A point of view.

Broken Dreams Apparel es la división de moda y producto textil de SRC. Convierte símbolos, frases, archivos visuales y narrativa en prendas, accesorios, lanzamientos y colaboraciones comerciales.

La prenda no es souvenir. Es registro portátil.

El producto debe sostener diseño, historia, ficha de objeto, venta y archivo posterior.

PROBLEMS / BRAND WEAR

Intention makes the difference.

Broken Dreams funciona para marcas, artistas y proyectos que necesitan producto físico con intención, no merch genérico.

CAPABILITIES

From symbol to garment.

The division covers concept, product, release, sale and archive.

CAPABILITY / 01

Collections & Drops

Limited capsules with concept, pieces, calendar, narrative and commercial launch.

CAPABILITY / 02

Apparel Design

Playeras, hoodies, gorras y accesorios textiles con lenguaje visual propio.

CAPABILITY / 03

Collaborations

Product shared with artists, brands, events, music, publishing or external projects.

CAPABILITY / 04

Lookbook & Campaign

Dirección visual, fotografía, copy, storytelling y presentación pública del drop.

CAPABILITY / 05

Object Records

Sheets, codes, object passports, materials, unit, editing and commercial archive.

CAPABILITY / 06

Store Integration

Publicación en SRC Store con catálogo, folios, colección y soporte de compra.

WHAT WE CAN BUILD

Possible outputs

Deliverables that a brand, artist or ally can understand and request without knowing the internal structure of SRC.

Oversize teesHoodiesCapsPatches Capsule collectionsWholesale packsArtist collabsEvent merch

PROJECTS & BRANDS

What lives here

Products and systems connected to the division, separated from the major corporate architecture.

DROP

From Ruins · Drop 001

First collection in development. Pieces, materials, prices and release date are awaiting confirmation. Sales are not open.

Open Collection
OBJECT

Object Passports

Each piece can be connected to unit, editing, materials and permanent registration.

View Passports
ARCHIVE

Store Archive

Cuando un drop termina, el producto no desaparece: entra al archivo comercial.

View File

PROCESS

Cómo trabajamos un drop

A clear flow prevents the collection from becoming a loose list of ideas.

01

Concept

We define universe, message, pieces and limits of launch.

02

Product Scope

We choose silhouettes, materials, quantities, variants and base costs.

03

Design

Construimos gráfica, ficha, copy, mockups y dirección visual.

04

Production

We prepare supplier, testing, production, packaging and quality control.

05

Launch

Publicamos Store, lookbook, preventa, comunicación y soporte comercial.

06

Archive

Registramos el drop como colección, pieza y memoria pública.

START / BROKEN DREAMS

You have a piece that should exist?

We can turn a visual idea, brand, artist or event into a textile collection with sales system and archive.

DropsCollaborationsWholesaleLookbooks
SRC-BDABroken Dreams Apparel

Colecciones, drops, colaboración textil, retail, wholesale o producto narrativo.

CONTACT INFORMATION
PROJECT
ADDITIONAL